Our basis is the kitchen.
We are the leading manufacturer of first-class aluminium cookware.
We are the specialist and innovator for non-stick interiors.
We created and developed this market and our brand stands for absolute quality in cast aluminium and non-stick surfaces.
Our Objective is to develop the brand BERNDES as a synonym for cookware on a Global basis.
We are committed to reach this target in purchasing, production, market
presentation as well as in attitude and behaviour of our staff. |
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| CONVINCING THROUGH RELIABILITY |
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The brand BERNDES achieved a very high level of excellence since generations through reliability, vision and fair, open partnership with customers, suppliers and employees.
We want to continuously improve ourselves. |
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| OFFER BEST CUSTOMER SERVICE |
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Satisfaction for our customers is our top priority.
We produce products that fully meet our customers' requirements. |
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| BERNDES QUALITY AND ATTRACTIVENESS |
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BERNDES is the brand with the best quality/price ratio in cookware. Our products are directed towards the requirements of the market and the latest technologies.
This commitment is the measurement for the quality of our products. It
is equally valid for material, process and presentation. |
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| DEVELOP MARKETS THROUGH INNOVATION |
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We observe changes, developments and trends within society to react quickly and efficient with products and features.
We invest in modern production technologies and develop continuously
our technical abilities. |
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| MARKET LEADER IN COOKWARE |
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BERNDES activities are setting the standards in the cookware market. We offer products to our customers with the ideal relation of quality, price and appearance.
Innovations, continuously modernized products and excellent marketing
activities made BERNDES the market leader in cookware in Germany.
Our aim is to establish this position on a GLOBAL basis. |
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| STANDARDIZED CORPORATE IDENTITY |
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Our brand presentation is marked by an attractive, standardized appearance
around the world.
This is the case for product, presentation and activities as well as all communications and public relations. |
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| COMMITMENT TO ENVIRONMENT |
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We are commited to responsible use of resources as well as sensible treatment
of our environment. Single decisions are always seen in a general,
environmental context.
Our environmental certificate since the year 2000 is not only the proof of past activities but also an obligation for the future. |
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| UNUSUAL COMMUNICATION |
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Our communication is unusual and outstanding within our market segment. The basis for the appearance is emotion.
Our communication is unified throughout all levels and enhances high awareness and buying interest among our customers. |
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| GOOD AND RELIABLE LEADERSHIP |
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Our leadership translates into the success of our company.
We support our employees in their development.
We agree upon targets and control their achievement.
Our principle of leadership is delegation of duties and responsibilities. Therefore we guide and support enthusiastic employees to further improve their capabilities. |
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| COOPERATE IN A MOTIVATING AND RESULT ORIENTED MANNER FOR THE FUTURE |
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Activity far above average, continuous innovation and relevant change are
the basics of our work and cooperation.
Constant optimization of processes and working-technologies as well as constant research for innovation and improvement are expected of all employees, regardless of their function or position.
The centre of all actions are people.
We know and respect that only recognition of efforts and results, motivation and respect for the individual will lead us towards a continously positive development of our company. |
